The History Of Volleyball - Free Essay Example

Volleyball is one of the most played sports in the world. More than 900 million people play volleyball in the world and about 800 million people play it once a week. People play volleyball for so many different reasons. Some people may play for fun, sport, or competitive. Volleyball allows people to gain or strengthen new skills such as teamwork, patience, etc. Volleyball was created by William G. Morgan in 1895 which was first called Mintonette. He designed the game to be a combination of basketball, baseball, tennis, and handball. Morgan worked at the Auburn YMCA where he was a director of physical education. He had the opportunity to establish, develop and direct a vast programme of exercises and sport classes for male adults(FIVB VOLLEYBALL). Since Morgan had the chance to make new programs he came up with volleyball. He wanted to make another competitive sport that was different from what he was teaching. When experimenting, Morgan realized that he couldnt use any of the balls the new sport was suppose to be a combination of because they were either too heavy or small. Therefore he decided to ask A.G. Spalding Bros to make a ball. The ball was leather-covered, with a rubber inner tube, its ci rcumference was not less than 25 and not more than 27 inches (63.5 cm and 68.6 cm, respectively), and its weight not less than 9 and not more than 12 ounces (252 gr and 336 gr, respectively)(FIVB VOLLEYBALL). Morgan was slowly completing the sport and him and his friends came up with the first ten rules of the game. In a conference with all the YMCA directors of physical education, Morgan gave a presentation of this new invention he had came up with. He gave a clear explanation of how the game was played and had people play to show the directors. The directors approved of the game and published it on a book that made volleyball a sport. Volleyball became one of the new sports people liked to play and it spread quickly throughout countries. The YMCA directors took it in their hands to spread the new sensational sport throughout countries. Canada was the first foreign country to adopt playing the game and many other countries such as Asia, Europe, and South America(History of Volleyball). The rules of volleyball changed throughout the years and each country had different ways of playing the game. The rules have changed throughout the years and its played different today then when it was first invented. In 1922, the first YMCA national championships were held in Brooklyn, NY. Twenty-seven teams from 11 states were represented(History of Volleyball). This was the first tournament that was professionally held to compete against teams. This event and man other caused the United States Volleyball Association to form because the sport needed a set of official rules. Volleyball was first introduced in the Olympics in 1964 in Tokyo. In this game both female, and male played but the winner to take the gold prize was Japan who came in first place. In 1990, the World League of volleyball was created. This was and still is a menand women competition between different countries. Throughout the years many people have participated in the World League and competed against many other countries. Volleyball became a sensation because of William G. Morgan and his great invention became a worldwide sensation. Volleyball has changed since it was first invented and has added things on such as gear to protect the body and specialized ball. Millions of people play volleyball today as a competition or for fun.

In the 15th section of The Worldhood of the World,...

In the 15th section of The Worldhood of the World, Heidegger writes about the how we can experience things phenomenologically if we pay attention to our everyday environment. He calls this â€Å"Being-in-the-world† or our â€Å"dealings†. Each entity that we encounter has a Being, and in order to investigate those Beings, we must closely investigate how we deal with the environment. Entities that we encounter are not object, but what gets used, produced and more, such as a tool. Entities are not defined as â€Å"Things† rather, the way in which humans interact with them changes their meaning, and transform these entities into something that can be manipulated. Heidegger calls the entities which we encounter â€Å"equipment† however, he also†¦show more content†¦He ends the section by asking whether people are able to grasp the concepts of phenomenology. In section 16, Heidegger first talks about the possibility that if the Dasein, humans, are able to phenomenologically experience Being-in-the World (such as objects and consciousness) instinctively, phenomenon could be â€Å"held at bay† and studied. He then goes on talking about the un-usability of â€Å"ready-to-hand† objects. He begins by talking about equipment being conspicuous, something that might be damaged or broken. By losing its usability, the tool also loses its usefulness and character as â€Å"ready-to-hand† and is now pure â€Å"presence at hand†. However, the equipment isn’t perceived differently than before. For instance, a broken hammer isn’t perceived as a piece of steel and wood, but it would still preserve its identity as a hammer. He then talks about obtrusiveness. He explains that equipment can be unusable because of missing pieces. The more important the missing piece is, the more unusable the equipment is . Lastly he explains that unusability can characterized as something that â€Å"stands in our way†. Heidegger calls this obstinacy. Conspicuousness, obtrusiveness, and obstinacy are capable of bringing presence-at-hand characteristics to ready-at-hand objects through modifications of the equipment. However, even if this is the case, we don’t lose sight of the identity and function of the tool, because we are soShow MoreRelatedTo His Coy Mistress866 Words   |  4 PagesTo His Coy Mistress Andrew Marvells To His Coy Mistress is a sieze the moment kind of poem in which an anonomyous young man tries to woo the hand of his mistress. This kind of poem gives the reader the idea that time is not only precious, but scarce. The speaker uses many smooth tatics to persuade the young girl, starting with compliments and ending with a more forceful, morbid appraoch. To His Coy Mistress is not only witty but imgagistic, full of wordplay, and percieved differently by bothRead MoreJb Hi-Fi5117 Words   |  21 PagesJB HI-FI. They offer world’s top brands, having wide range of entertainment appliances at cheaper prices and also provide genuine personal service by experienced and specialist staff (JB HI-FI, 2009). Company’s history and further information are provided on appendix-A-I (Pg.10). 2. Evaluation of the current level of branding and innovation, recommendations for innovative store design In the following part present situation of the store, branding and innovation activity taken up at JB Hi-Fi isRead More To His Coy Mistress Essay807 Words   |  4 Pageson quot;To His Coy Mistressquot; nbsp;nbsp;nbsp;nbsp;nbsp;Either you have sex with me or you die. This is a very strong statement which, when said, has to get someones attention; and that is exactly what Andrew Marvell intends for the reader in this poem. He wants the undivided attention of this mistress so that he can scare her and rush her into making a decision the way he wants and in due time. Filled with time flavored symbolism, this carpe diem poem, quot;To His Coy Mistressquot;Read More To His Coy Mistress Essay1227 Words   |  5 PagesTo His Coy Mistress Compare and Contrast â€Å"To His Coy Mistress† By John Donne. â€Å"To His Coy Mistress† and â€Å" To His Mistress Going to bed† are two poems that feature â€Å"carpe diem†; they are also written by two of the most well known metaphysical poets. Andrew Marvell, the author of â€Å"To His Coy Mistress† and John Donne, the writer of â€Å"To His Mistress Going To Bed†. Both poems were written through the 16th and 17th Century, where love and sex were describe as two different things. 16th and 17th Read MoreVertigo and His Girl Friday1155 Words   |  5 PagesThe films Vertigo and His Girl Friday, directed by Alfred Hitchcock and Howard Hawks respectively, are good representations of classical cinema. A stigma associated with classical cinema is the film’s portrayal of women. Feminist film theorists believe that the male protagonist play a more prominent role while women are only something to be looked at and acted upon. Both films possess a male and a female protagonist. His Girl Friday casts Cary Grant as a cunning newspaper editor named Walter BurnsRead MoreAnalysis: Jb Hi-Fi876 Words   |  4 PagesJB Hi-Fi limited is a company that is based in Australia. It usually engages in the selling of the home consumer electronic products which include the televisions, video cameras, mobile phones, home theatres, digital still and other electrical accessories like the kitchen equipment, computing equi pment, the air conditioners, small electrical appliances like the car sound systems; both visual and audio and other things like the movies and games. It continues to stock exclusive specialist range ofRead MoreJb Hi-Fi Report3981 Words   |  16 Pagesthis report is to evaluate the findings of an analysis conducted on JB Hi-Fi (JBH). This evaluation will be assessed to present a recommendation to acquire shares to add to an investment portfolio. This report will assess JBH relative to profitability, asset efficiency, liquidity, capital structure a BSBFIA402A REPORT ON FINANICIAL ACTIVITY DANIELO FRUSCIANTE BUSINESS REPORT JB Hi-Fi (JBH) Company Profile Sector: Services Industry: Specialty RetailRead MoreAndrew Marvell, â€Å"to His Coy Mistress†1418 Words   |  6 PagesAndrew Marvell, â€Å"To His Coy Mistress† In ‘To His Coy Mistress’ the speaker carefully constructs a subtle and logical argument as to why his addressee should sexually unite with him. The speaker attempts this proposition through finesse in manipulating reason, form and imagery. The reasoning employed would be familiar to a reader educated in Renaissance England, as it is reminiscent of classical philosophical logic, entailing a statement, a counter-statement and a resolution. In line with thisRead MoreTo His Coy Mistress by Andrew Marvell719 Words   |  3 Pages Andrew Marvell’s poem, â€Å"To His Coy Mistress† is an equally beautiful and provocative piece of writing. Written in iambic form as a three-part proposition addressed to the â€Å"coy mistress,† the poem is permeated with literary devices such as tone, alliteration, imagery, hyperbole, as well as similes and metaphors. Marvell’s speaker acknowledges the idea that mortality is of little to no value after death. Throug h the speaker, Marvell is suggesting that one can avoid the regrets of not participatingRead MoreHis Girl Friday, Double Idemnity1214 Words   |  5 PagesWithin the diegesis, the woman often appears as an object to be looked at and acted upon, while the male protagonist is usually granted a more active role, both in terms of his agency in the narrative, and in terms of his enunciative authority. This hypothesis is backed up by elements of two films studied this semester: His Girl Friday by Howard Hawks (1940) and Double Indemnity by Billy Wilder (1944). This is seen through the supporting role that the main female characters take in the movies

The Cause of the Civil War - 800 Words

The Cause of the Civil War Generally, it is thought to be the South’s fault for causing the Civil War. Contrary to popular belief, the Civil War was mainly provoked by the North; through using the federal government to overtake the South, removing slavery which would destroy Southern economy, and creating the moral issue of slavery. The North was the primary reason for the start of a war that ripped our country apart. The North had full control over the federal government and used that to suppress the Southern states by creating laws that only benefitted the North. The South felt the corrupt government was unfair and they threatened to secede if nothing was done about it. In The South Carolina Ordinance of Nullification it is stated, â€Å"†¦we†¦show more content†¦The North’s actions of abolishing slavery and enacting tariffs caused the South to fight in hopes of preserving their way of life and economy. Plantations in the South were only successful because of slavery. Without the slaves helping them create the abundance of cotton, the South would have no economy. The country’s economy would be greatly altered if slavery was eliminated both from a consumer and producer perspective. When the North did announce that they wanted to completely eradicate slavery, the South was taken aback due to the fact that the whole country would not function without slavery and the cot ton produced. The North wanted the South to industrialize but the South replied â€Å"†¦ we must ever continue to be, wholly dependent upon agriculture and commerce (South Caroline Protest Against the Tariff of 1828).† The climate in the South did not allow for the same industrialization to occur as it did in the North. Plantations and their productions of cash crops were booming in the South and the northern frontier was too small of a market, therefore leading them to sell to foreign countries. This caused the North to enact tariffs and in order to prevent the South from being too successful and lose them as a market. The North ended up petrifying the Southerners into fighting a war in order to preserve their way of life and thriving economy. The North turned slavery into a moral issue creating tension between the two distinct parts of theShow MoreRelatedCauses of the Civil War951 Words   |  4 PagesCAUSE OF THE CIVIL WAR In 1860, the world s greatest nation was locked in Civil War. The war divided the country between the North and South. There were many factors that caused this war, but the main ones were the different interpretations of the Constitution by the North and South, the Kansas-Nebraska Act, and the arrival of Lincoln in office. These factors were very crucial in the bringing upon of the destruction of the Union. They caused immediate war. In 1791, the tenth amendment wasRead MoreThe Causes Of The Civil War1016 Words   |  5 Pages In 1861, a Civil War broke out in the United States when the South declared their independence from the Union.  There is a great amount of reasons that people can argue how the Civil War was started. However, what most people don’t understand, is that most of the events leading up to the Civil War were related to slavery.  Slavery was the core of the North and South’s conflict, which led to a very vicious feud.   The immediate cause of the war was slavery. Southern states, including the 11 statesRead MoreThe Causes Of The Civil War1409 Words   |  6 PagesThe causes of the Civil War were complex and have been controversial since the country began. Some causes include; states’ rights, economics, and slavery. The most recognizable and popular cause is slavery. The freeing of the slaves was an important moral issue at the time and one of the greatest causes of the civil war. It was only by carefully avoiding the moral issue involved in slavery that Northerners and Southerners could meet on any common ground. (Goldston, 79). The time came in which ourRead MoreCivil War Causes1382 Words   |  6 Pages Causes of the Civil War John Brown’s Raid vs. Industrial Revolution John Brown’s Raid was a more influential cause to the civil war than the Industrial Revolution. The Industrial Revolution caused incompability between the North and the South. The North relied on wage laborers with the new machine age economy while the South relied heavily on slaves. So, the North did not need slaves for their economyRead MoreCauses Of The Civil War1740 Words   |  7 PagesThe Civil War was not an event that erupted overnight or something that no one had seen coming. It was a result of long stemming conflicts. â€Å"The road to civil war was complex and multi-faceted† (Wells, 1). These conflicts kept creating a divide amongst the states in the nation. The divide finally became so great, that the United States split into the Confederacy (South) and the Union (North), and fighting erupted. â€Å" â€Å"The Civil War,† Randall Jimerson observes, â€Å"became a total war involving the entireRead MoreThe Causes Of The Civil War1238 Words   |à ‚  5 PagesGalindo Mr. Scheet AP U.S History 5 November 2017 Unit 4 Essay The initial causes of the Civil War have been previously discussed and analyzed by historians, but have remained one of the most controversial debates, due to its numerous causes that created the most devastating war in American history. The country had been avoiding the disputes that would later become the causes of the civil war for decades. The Mexican War is proof that the issue of slavery was put on hold by President James K. PolkRead MoreCause of the Civil War1296 Words   |  6 PagesHistory 11 12/17/2006 The root causes and precipitating events that led to the Civil War (1861-1865) The Civil War between northern and southern states was a consequence of contradictions of two social systems inside the country. At the basis of these contradictions was a question of slavery, completely determining economic and political interests of South. North strived to enforce Federal government power to protect their own economic stability. As a result the South wanted a separationRead MoreCauses of the Civil War1489 Words   |  6 PagesThe Causes Of The Civil War The Political War The North and South fought over politics, mainly the idea of slavery. Basically the South wanted and needed it and the North did not want it at all. The South was going to do anything they could to keep it. This was the issue that overshadowed all others. At this time the labor force in the South had about 4 million slaves. These slaves were very valuable to the slaveholding planter class. They were a huge investment to Southerners and if taken awayRead MoreThe Causes Of Civil War2004 Words   |  9 PagesGà ¶ksel What are the causes of Civil War? Do ethnic determinants play an important role? Why are certain parts of Africa characterized by ethnic conflict while other parts remain relatively calm? The conventional understanding on the causes of civil war especially within African countries, to a considerable degree, has being predominantly characterized to draw its root on ethnic divergences. However, such premise appear extremely difficult to be true, owing to the fact that civil war is a complex actionRead MoreThe Cause Of The Civil War Essay1940 Words   |  8 PagesKelah Lehart Mr. Henkel American History I October 14, 2016 The Causes of the Civil War The American Civil War divided the nation because there were tensions between the North, non-slavery states, and the South that focused on the expansion of slavery. The South believed that Abraham Lincoln planned to eliminate slavery which would destroy the growth of cotton. Eleven southern states then seceded from the Union, and became known as the Confederate States of America. When Abraham Lincoln was elected

Consenting Fathers Benjamin Franklin and Thomas Jefferson free essay sample

These two seemingly separate lives nevertheless overlapped each other on many occasions. Jefferson succeeded Benjamin Franklin as the minister to France in 1785, and both men were present and Influential In founding the basis for the constitution and the fledgling government. Indeed, the accomplishments of both men and the importance that has been credited to each throughout the annals of history have melded these two men and their contemporaries Into a single vision as the Founding Fathers of the united States of America. However, examination of the writings that both of these men left behind for all of posterity reveal that these men had consenting and dissenting views on a variety of subjects. Autobiography, by Benjamin Franklin, and the Selected Writings of Jefferson, shows the distinctive and similar viewpoints that the respected authors had towards religion and education. Benjamin Franklin and Thomas Jefferson shared similar viewpoints in respect to religion. While neither of the men were radical atheists in the vein of Thomas Paine, both of these men were pronounced Deists. However, examination of the writings that both of these men left behind for all of posterity reveal that these men had consenting and dissenting views on a variety of subjects. Autobiography, by Benjamin Franklin, and the Selected Writings of Jefferson, shows the distinctive and similar viewpoints that the respected authors had towards religion and education. Benjamin Franklin and Thomas Jefferson shared similar viewpoints in respect to religion. While neither of the men were radical atheists in the vein of Thomas Paine, both of these men were pronounced Deists.Benjamin Franklin, in his Autobiography, writes frequently about his beliefs. At the age of 15, Franklin happened upon books against Deism which he read and found that the argument for Deism was much better than the argument against it. It happened that they wrought an Effect on me quite contrary to what was intended by them: For the Argument of the Deists which were quoted to be refuted, appeared to me much Stronger that the Refutation (Norton, 574). From this young age, Franklin seemed to become a very liberal Deist.Franklin later writes about a minister friend of his who convinced him to attend his sermons. Franklin did so, but was disappointed due to the fact that the minister did not care to expound on the virtues exhibited In the Bible, but Instead lust made examples of these virtues to support the Presbyterian religion. Ben Franklins Deism is basically a way for him to spiritually live out the great virtues that he sees as Important to living a good life. Although the reader Is never made aware of the explicit nature of Thomas Jefferson Deism, one can Infer his spiritually from the works that he created.The opening passage of the Declaration of Independence has Jefferson speaking of the Laws of Nature and of Natures God (Selected Writings and state that was to be an integral part of the new government of the colonies. Jefferson did not hate religion as such, although he later remarked that the real enemy toward which the Declaration of Independence was written to are the chains of monkish ignorance and superstition (Selected Writings Jefferson, xiii).Jefferson, like Franklin, was a spiritual person, but he found that the effects of organized religion upon the state were devastating and unnecessary. While seemingly of a like mind in regards to religion, Franklin and Jefferson did not hold similar views towards the idea of education. The backgrounds of Benjamin Franklin and Thomas Jefferson dictated the different views that each had with regards to the education of the peoples of the colonies and eely formed confederacy. Benjamin Franklins Autobiography catalogues his poor background and the way that he learned to educate himself.Because of his background, Franklin was most concerned with introducing a work ethic among the younger generation that stresses not only hard work in ones Job, but also a dedication to improve oneself by reading and applying the learned knowledge to oneself. To this end, Franklin provides a thorough account of the society he created for him and his peers called Junta. This group was dedicated to the studying and understanding of all the arts, philosophy, and science. This interaction, coupled with his own reading time, becomes the best model of education that Benjamin Franklin can provide.Thomas Jefferson, however, is more interested in a formal education which is certainly what he received as a member of an aristocratic family. Jefferson details a multi-tiered plan for education in the new United States that involves free primary public education to all, with the best and the brightest students moving up through college education. This rigorously structured plan does share one thing in common with Franklins ideas; it allows for a hardworking son of a poor farmer to achieve at the same level as a child of a rich family.Jefferson understands that great students and minds appear in every class of society, not Just in the aristocratic families that are historically responsible for producing academia. His plan prescribes the selection of the youths o f genius from among the classes of the poor. .. To avail the state of those talents which nature has sown as liberally among the poor as the rich, but which perish without use, if not sought for and cultivated (Selected Writings Jefferson, 45). Jefferson also concurs with the view ofFranklin that instead of putting the Bible into the hands of youths during primary instruction, these children should be instructed in the first elements of morality (Selected Writings Jefferson, 44). In lieu of teaching religious values, moral lessons and the importance of virtue would be presented. Though Franklin and Jefferson have different ideas about education, they seem to arrive at the same general conclusion in regards to the effect that education is to have on the young. Benjamin Franklin and Thomas Jefferson grew out of very different backgrounds to emerge as eminent statesmen in the same fold.

Superior Market free essay sample

Superior Supermarkets is a division of Hall Consolidated, a privately owned wholesale and retail food distributor. Hall distributes food and related products to some 150 company-owned supermarket units and about 1,100 independent grocery stores in the U. S. through 12 wholesale distribution centers. Hall’s sales in 2002 were $2. billion. Superior is the smallest of the three supermarket chains owned by Hall, with sales of $192. 2 million in 2002. Superior serves small towns in the South Central U. S. , and is number one or two by market share in each of its trade markets. Sales of the three Centralia stores were $14,326,700 in 2002. Their gross profit margin was 28. 8%, while the median for the U. S. grocery industry was 26. 4%. Randall Johnson, the District Manager for the Centralia stores, has recommended that they implement everyday low pricing (ELP). The reasoning behind his desire to implement the ELP strategy is that Superior’s prices are higher than the competition at a time of growing price consciousness, and that the price differential could cause them to lose market share. We will write a custom essay sample on Superior Market or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Superior President James Ellis suggests that their recent consumer research should be studied to assist in the pricing decision. If the research suggests that an ELP strategy should be used, it would then be applied to all three of the Centralia stores. One company official suggests that the pricing strategy should be part of a broader store positioning strategy, and it should be supported with advertising. It is known Superior is does have the highest prices in the area. To the extent that price knowledge exists, it is thought to be category dependent. This adds a dimension to the ELP implementation decision, specifically whether ELP should be applied across the board, or just for certain categories. If an ELP strategy is adopted, it is important that Superior decide how much prices should be lowered. Superior prices are estimated to be about 10% higher than Harrison’s, the current low price leader, and about 7% higher than the other major competitors. There is a consensus that they should not attempt to outprice Harrison’s. Problem Identification There are 2 major problems that have been uncovered by the company’s district manager. The first problem is the low sales in Centralia. The second problem is the extremely high prices that have been a source of complaints among Centralia customers. According to many studies by Superior Market, the company had the highest prices in Centralia. As a result, Superior Supermarkets must decide whether or not to pursue an everyday low pricing strategy in its three stores servicing grocery shoppers in the Centralia service area. Case Analysis Superior operates three stores in Centralia, MO, the primary trade area in Scott County. Food and beverage retail store sales in Centralia were $62. 3 million in 2002, a 4. 6% increase over 2001. Based on the 2000 U. S. Census, Centralia has 13,500 households and a total population of 41,000. The median age is 35, median household income is $36,000, and 85% of residents have at least a high school education. Just over half of Centralia residents are employed by manufacturing, retail trade, and education, health, and social services establishments. Focus group studies have identified various aspects of food store choice and patronage in Centralia. In descending order of importance to shoppers are: price; quality of meat; produce quality, variety, and display; and, shopping convenience. Focus group participants are generally pleased with their food shopping options. Superior has a great deal of shopper information from two studies it conducted. One establishes, by department, how $100 is spent in a typical Centralia supermarket. The other establishes, specifically for Superior supermarket shoppers, demographic information, frequency of store visits, and related shopper behavior data, including other stores shopped. The primary reason that potential customers do not shop at Superior is mainly due to price. Four grocery chain stores accounted for 85% of all food sales in Centralia in 2002. The remainder was shared primarily by two small independent grocery stores, several convenience stores, specialty food stores, and a seasonal Farmer’s Market. Three of the chains operate one store each in Centralia, while Superior has three. Each of Superior’s stores is smaller than the other chains’ stores. Harrison’s, a 50,000 square-foot store on W. Main St. , is acknowledged to have captured most of the business of the middle and upper income group in Centralia. Harrison’s Centralia store is one of the company’s 65 locations in Missouri and Illinois. The store is well-managed, clean and orderly. Harrison’s has a very favorable customer image, and uses an everyday low pricing strategy. Harrison’s market share of 22% ranks it third in the market, just behind Superior. Grand American (GA) operates a 39,800 square-foot store on W. Main and Fairfield. It is one of 148 GA stores serving the region. It is the most modern store in town. It serves the lower income demographic, the $20,000 to $35,000 range. GA, with a market share of 13%, is considered a secondary competitor by Hall officials. Hall officials believe GA lacks innovative merchandising appeal, and its only real strength is its dairy department. Missouri Mart (MM) operates a 120,000 square-foot store, 40% of which is dedicated to food items. MM’s customers are middle-aged and older families with incomes over $30,000. MM is the sales volume leader in Centralia, with a 27% market share, and is considered Superior’s principal competitor. About 32% of Superior’s customers shop MM regularly. MM’s primary strength is in groceries and special purchase displays, but the store seems to sacrifice quality and freshness for production. Superior Supermarkets has three stores in Centralia which are generally older than those of its major competitors. Each store anchors a strip shopping center owned by Hall. Each shopping center has additional shops which provide a lot of convenience to customers. Company officials believe that SS offers high-quality merchandise, but less variety than the other major competitors. Consumer acceptance of the major store departments varies between stores. SS features a value positioning in its advertising. It spends 0. 89% of sales on advertising, while it is estimated that Harrison’s and MM spend about 1%. GA is seen to invest considerably less than Superior. Market basket studies indicate that Superior is the highest-priced food store in the Centralia area. Superior advertises high-volume items at deep discounts, and features loss leaders. Superior’s N. Fairview store is less than two blocks from MM. The W. Main store is across the street from Harrison’s and GA. The S. Prospect store has no competitors in the immediate vicinity. It prepares baked goods for all of Superior’s Centralia stores. Market share for the three SS stores combined is 23%. Recommendation Superior Supermarkets should pursue an everyday low pricing strategy in both the grocery and general merchandise categories. Superior should reduce its prices in these categories, and increase its advertising as well; The price reduction will produce an increase in sales, and increase market share. References Kerin, R. A. Peterson, R. A. (2007). Strategic Marketing Problems. New Jersey: Pearson Prentice Hall. http://www. cob. sjsu. edu Strengths oSuperior Supermarkets has a market share of 23% in Centralia for 2002 oSuperior Supermarkets is the number 1 or 2 ranked supermarket chain in each of its trade markets in market share. oSales for the three stores in Centralia have increased over the past three years. Each store anchors a strip shopping center which is owned by the parent, Hall Consolidated. oSuperior carries high-quality merchandise, particularly in grocery items and fresh produce. oSuperior was ranked most convenient amongst its competitors in a telephone survey. oSuperior is considered a â€Å"good neighborhood store†. oBased on Superior’s shopper interview results, 77. 9% of thei r customers have been patrons for three or more years. oSuperior’s West Main store draws more customers from the area south of the store than their competitors. oSuperior’s South Prospect store has no major competitors in the immediate vicinity. Weaknesses oSuperior’s advertising costs comprise of . 89% of sales, while competitors’ advertising costs comprise of 1% of sales. oBased on Superior’s telephone survey, Superior was ranked the lowest amongst its competitors on most reasonable prices. oSuperior is ranked second to lowest on quality of meat based on Superior’s telephone survey. oThe three Centralia stores posted a 1% negative variance on sales. oThe three Centralia stores experienced a net profit margin slightly under 1%, which was shy of the budgeted 1% net profit margin for the first quarter of 2003. Approximately 32% of Superior customers also shop at Missouri Mart. oSuperior offers less variety of merchandise than its major competitors. Opportunities oThe food and beverage market in Centralia is growing. oSS could advertise on television. Threats oOur competitors may lower their prices. oNew competitors may enter the market. oOur competitors have locations in close proximity to some of our stores oPrice consciousness is growing among Centralia shoppers. oCompetitors may begin to advertise on television. oThere are twenty establishments in Centralia that sell food and beverages.

Check Out Famous Dr. Seuss Quotes

Check Out Famous Dr. Seuss Quotes Dr. Seuss, the pen name of Theodor Geisel, is the author of numerous classic childrens books such as The Cat in the Hat, Green Eggs and Ham, The Lorax and How the Grinch Stole Christmas. Dr. Seuss books are special because of his unique style of rhyming, often with made-up words, and fascinating cartoon characters. Children who struggle with reading, or arent interested in reading, find themselves deeply engrossed in a Dr. Seuss book. Here are some of the most memorable quotes from Dr. Seuss. Quotes from Oh the Places Youll Go! Kid, you’ll move mountains! Today is your day! Your mountain is waiting. So get on your way!    The more that you read, the more things you will know. The more that you learn, the more places youll go. You have brains in your head. You have feet in your shoes. You can steer yourself any direction you choose. Youre on your own, and you know what you know. And you will be the guy wholl decide where youll go.   Quotes from The Cat in the Hat I know it is wet and the sun is not sunny, but we can have lots of good fun that is funny. Look at me! Look at me! Look at me now! It is fun to have fun. But you have to know how.   Quotes from The Lorax I am the Lorax. I speak for the trees. I speak for the trees for the trees have no tongues. Its not about what it is, its about what it can become. Unless someone like you cares a whole awful lot, nothing is going to get better. It’s not. Quotes from Other Dr. Seuss Books Today you are you, that is truer than true. There is no one alive who is  youer  than you.   - Happy Birthday to You! Don’t give up! I believe in you all. A person’s a person, no matter how small! - Horton Hears a Who. And the turtles, of course... All the turtles are free As turtles and, maybe, all creatures should be.  - Yertle the Turtle. Think left and think right and think low and think high. Oh, the thinks you can think up if only you try.  - Oh, the Thinks You Can Think! So you see! Theres no end to the thing you might know, depending how far beyond Zebra you go.  - On Beyond Zebra. I will not eat them in a house, I   will not eat them with a mouse. I will not eat them in a box. I will not eat them with a fox. I will not eat them here or there, I will not eat them anywhere.   I do not like green eggs and ham. I do not like them, Sam I am.  Ã‚  - Green Eggs and Ham. This fox is a tricky fox. Hell try to get your tongue in trouble.  - Fox in Socks. The time has come. The time is now. Just go. Go. Go! I dont care how.      - Marvin K. Mooney Will You Please Go Now!

Business Plan (Opening online shop) IN HEART Coursework

Business Plan (Opening online shop) IN HEART - Coursework Example An online shop can easily trade with these countries because there are limited international trade regulations and it can have a positive impact on the growth of an online business (Porter 1985). Inflation affects the online business because buying the product online includes various costs associated with the product, which includes shipment cost and possibility of theft in online payments. The decrease in the buying power will have a negative effect in purchasing the product online because people would be reluctant to pay online due to the increased prices (Aaker and McLoughlin 2010). The ageing population is increasing in the United Kingdom and due to which the organizations are producing the products that caters the market for old people. This indicates the social change from organization point of view (Aaker and McLoughlin 2010). Coming up with new products all the time gives a competitive edge and it leads in the innovation, which results in the growth of the company. Every product contributes an impact towards the environment. If the product of an online shop creates a good impact then it will be appreciated by the customers (Porter 1985). ‘In heart’ online shop should approach towards the license of a website in a legal manner. Forming an online shop in today’s world can be achieved for a few costs unlike the franchises that need million dollars for a startup investment (Porter 1985). In the future it is expected that many of the businesses would be transformed online because of the heavy investment associated with the opening of franchises. The concept of ‘In Heart’ online shop would target a market of millions of audience and attract the people toward its product in the span of five years if factors favor the online businesses (McLaughlin 2010). The ‘In heart’ online shop should me more focused towards differentiating its designer product from its competitors because the online shops will tend to increase in number and